SEO
It’s not about the volume of website traffic
or the amount of followers or website links
it’s about the quality
and it’s about the way how everything you do in your business links together!
Imagine one day…
Customers are just ‘turning up’ to your website and buying, inquiring or commenting on your blog
Your website is doing all the work
allowing you to build sustainable business
I created this course for you to show you how you can market your business without spending huge amounts of money on advertising, promotions or facebook adverts.
I’ll demystify the scary and technical stuff (you will find it’s more about psychology than coding!)
Join me for a journey into the world of SEO, and don’t worry
I’ll hold your hand every step of the way!
Magdalena
‘Website Traffic 101’ – SEO Course for beginners
The essential details:
Start Date: 2 November 2015
Length: 4 weeks
Skills level: Beginners level on SEO with some intermediate strategies on blogging & social media
Cost: £47
WOBS Club Early Launch Price – book before 25 October 2015
After 25 October 2015 the price will go up to the standard price of £97
Group size: Comfortably small (10-20 students)
Access: Lifetime
Delivery: Membership website with step by step videos, printouts, planners, checklists and other resources. Access to member’s only Facebook Group with weekly live Q&A during the first 4 weeks.
Special Offer for WOBS Club - book before 25 October 2015
£47 instead of £97
What is included in your course
Membership website
Dedicated members only website with step by step videos and resources
Live support during the course
Weekly Q&A sessions
Useful extras
Tools list – both free & paid for versions
Supportive Community
Supportive learning community of likeminded business owners set up as a private group on Facebook.
Practical Set Up
Step by step videos
This course is perfect for you if you:
- You have a vague idea that ‘SEO’ is good for you, but you have never done any SEO on your website
- You would like to drive more (relevant!) traffic to your website
- You would like to generate more sales from your website
- You are website owner, who refuses to be defeated
- Have build your own website or you have full access to your website (if build by somebody else)
- You are not afraid of taking action
- You have a limited budget, but drive to learn new things! All of the basic tools recommended in this course are free. As you progress, you can always add paid options to suit your budget.
Here is what you learn in this course
Module 1 - Preparing the ground!
Going back to basics
- Identify your target audience
- Getting clear on your business offerings and products
- Choose the right social media for your business
Spring clearing your website
- Design
- Fonts
- Colours
- Copy
- Pictures
Module 2 - On-site SEO
Optimizing your website for on-site SEO
Understanding basic SEO principles
Keyword Planning
Mastering Meta Descriptions
Local SEO
Auditing your website
Understanding Google Analytics and Keyword Planner
Module 3 - SEO - Off-site
Link building the right way
- Directories that are still worth joining
Local SEO
Knowing your competitors
Exploring other ways of bringing in targeted traffic
- Networking and partnership working
- Videos
- Podcasts
Social Media Marketing
E-mail marketing
- Creating your own e-mail marketing strategy
- Tips & Ideas on list building
Module 4 - Completing the picture
Strategies for website conversion
- How to turn ‘traffic’ into leads and customers
Forward SEO planning
- How to stay on track and on top of search results
On-going website optimization
- Using your knowledge and analytics to keep ahead of your competition
Blogging basics
- Blogging resources
- Tips & Ideas on how to write effectively both for your audience and search engines
Social Media
- Developing your own strategy
After this 4 weeks course, you will:
Understand the tricky world of SEO and be able to apply it to your own business
Have the knowledge and the confidence to carry on with your own SEO
Be in a better position to rank higher in Google search
Increase your sales, sign ups to your newsletter and interest in your services
Disclaimer
This course will give you foundation to carry on with your SEO. It will also provide you with a wider picture and understanding how SEO is linked to everyday running of your business. It will also provide you with a support from somebody who has first rate experience of running their own business and SEO expertise. But this course is not a quick fix and by completing it I can’t guarantee that your website will magically appear on first page of Google. This very much depends on how much work you are prepared to do, how strong your competition is and loads of other little things (such as your domain age).
Who am I?
I’m Magdalena Marsden and I’m a creative business strategist with a curious mind, sharp brain and creative ideas.
I work with business owners and support them with the practical side of running their businesses, which can be anything from business plans, social media strategy or website lead generation.
I’m the owner of Cocoa & Heart, where I share my passion for bread and chocolate with others and founder of Handmade Kent, which is a supportive community of local artisans, niche blog and business directory. I’m also proud owner of WowThankYou, creative market place supporting UK based makers and designers.
I look forward welcoming you to the course!
You have been in the on-line world for a bit, but find it quite daunting, you have a website and dab at Facebook, but can’t really see many results. Your website gets a few hits a day and the sales are not coming through as frequently as you would wanted it. You thought, that being on-line will help your business, but at the moment it’s more of a nuisance – what’s the point of updating that Facebook page, when nobody reads it?
Yes, I completely understand how you feel.
The on-line world can be scary place, it’s not like a real shop where the customer comes in, you great them, advise them on prospective purchase and they happily buy and walk away with a smile!
In the on-line world you don’t see people’s faces to know whether they are listening to what you say, you can’t quite tell, whether what you say makes any impact. Or when that sale happens, you don’t actually know what caused it? Did that little tweet about my new product gave me this sale?
Yes, it can be tricky, but not impossible!
I’ve been there 4 years ago, when I set up my creative workshops business and wanted to also make chocolates and sell them at local fairs. Only I couldn’t because all the local fairs already had their chocolate producers. So, I had more time to spend on my website and soon realised that my customers were not coming from my – very labour intensive – presence at various fairs, but directly from my website. I started to get bookings for my workshops within 2 months of launching my business and within 6 months I was on Google search first page for my chosen keywords. And once I started to use social media in new and strategic way, I realised, that I had something much more valuable, than my competitors. A strong brand and on-line presence with supportive community.
I’ve previously worked in higher management, so I had a good experience in business running, but on-line world was completely new to me.
I’ve developed this SEO course for all of you, who are now, where I was four years ago. I’ll give you the confidence and knowledge to improve your on-line presence – with the right type of traffic, customers and help you to re-frame your business with useful tools.
I look forward to meeting you soon!
Magdalena
Special Offer for WOBS Club - book before 25 October 2015
£47 instead of £97
Thank you Magdalena for today’s Skype session – it was really useful! I’ve had my website running for years, but the SEO done by various companies during that time has always seemed a bit haphazard, so it was great to get some pointers. Now I feel ready to get things better under control and to put some things I’ve learnt in today’s session in to action. I’d happily recommend you to anyone who needs guidance on website strategy. Thank you!
Magdalena makes SEO simple. She is full of tips and suggestions, but it isn’t just her knowledge that makes her so special.
It’s the fact that she explains the concepts in such a clear and easy to understand way; making the whole SEO subject feel do-able.
She leads you step by step through the most important point, and makes it super easy to improve your site so that it can be found by the right people.
Frequently Asked Questions
I'm not at all technical person, is this course still for me?
Yes, you are absolutely in the right place. This course will take you right back to basic and as you progress you will be able to use more advanced tips and ideas from the course.
We have a practical facebook group for sharing and answering any questions during the course. And we also have weekly on-line calls that you will have access too.
What sort of website should I have?
As long as you have access to the ‘back of your’ website (e.g you have full access to admin area) you should be able to amend your own keywords, meta tags and add links as and when needed.
Custom build websites as well as WordPress based websites are fine as well as template build websites. To give you the best SEO advantage, I can personally recommend Create, but other website builders such as Weebly are fine too.
If you are not too sure you can always catch me on Facebook or Twitter – so feel free to ask away!
How much time should I alocate for the course?
The modules are released each Monday and it takes about 30 minutes to go through the videos.
The real work starts with you implementing what you have learned and putting it into practice. This can take anything from 10 minutes to few hours depending on how complex is your website and business. As a minimum I would probably allocate about 30 -45 minutes each day.
On Thursdays you are welcome to join us for a live Q&A which takes about 45 – 60 minutes.
I'm complete new to on-line world, is this for me?
Yes, it it, but you will need to have your own website, which you have access to. You need to be able to access ‘the back of your website’ and be able to amend keywords and metatags. If you are not sure, whether your website is on a suitable platform, just contact me here.
I'm not sure I can afford this course right now.
I completely understand.
This course is a great investment for the future. The world of SEO, website traffic and social media is changing all the time and my commitment is to update the course with all new trends and practices. You have lifetime access to this course. This means, that over the period of next few years, you can re-do this course for any new website or business you are working on and you will always have a fresh information.
I'm not quite sure if I can join you this time, but can I stay in touch?
Yes, of course!
You are welcome to join my (very irregular!) newsletter and be the first one to know when the next round of the course goes live.
What happens if I change my mind?
I want to make sure you get the maximum from this course and that it helps you to build you business and take it to the next level. If you are not completely happy about the course, you are welcome to e-mail me with your reason within 14 days of purchasing (or starting the course) and I’ll refund your fee.